I thought this old ad from one of my comics was neat. There’s a coupon to save $0.75 off each Sea World park ticket. It might not seem like a lot, but remember tickets were probably $20 a piece or less at the time.
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A place to get this stuff out of my head.
I couldn’t find any sites about Sea World ticket prices but admission to Disney parks was just a few dollars in the 1970s and rides were extra. In 1977, you could get a 2-day all-you-can-ride passport for Magic Kingdom for $17.
http://allears.net/tix/tixpix70.htm
So Sea World admission for one day was probably more like $5-10.